As all of us, even those who are not much aware of the concept of “search engine optimisation”, know that video as a content attracts us much more than that of an ordinary text content like article or blog. This is a general scenario all over the world as it is quite interesting to watch a video and gather the key points rather than going through a long text content which after a certain point of time often becomes boring and as a result we lose interest in it. Hence, at the present day, most of the website developers or owners prefer to include video content in their website for promoting and describing the products and services provided by the business which the website is built for.
Now, the main question which arises here is that what makes a video or rather how to make a video more capable in regards to search engine optimisation? Following are some of the most important factors which if kept in mind whilst creating a video for such a purpose:
The first and foremost category which is worth mentioning is the actual content of a video in concern. This is something which remains in the hand of the creator. One needs to make sure that the content is as unique as possible as well as written and captured in an appealing and interesting manner. The first step towards this job includes the selection of the title of the content. It has to be relevant to the content and at the same time catchy enough to attract web visitors. Now, this is not the end. It is even advisable to incorporate the keyword that is most relevant to the content and is most popular in terms of internet based research. This can ensure that the video in concern is the first to pop up when searched with that keyword.
The next thing, which one needs to concentrate on, is the promotion of the video. It is better to utilise the online networking and the social media as much as possible. It is a known fact that at the present moment, many people uses social media and the different networking sites at an extensive rate. Hence, it is expected that the more one promotes his or her video on those networking sites and the more they share it on those sites, the more return would they get; the return would obviously be in the form of popularity of the video. It is because the more people views the video, the more comment would it get which as a result, would increase the popularity of the video. The video has to be something inspiring and interesting though.
Apart from that, another factor that determines the ranking of a video in search engine results or even in YouTube is the inbound links. Presently, most of the people who deal with search engine optimisation are talking about this. So, it is advisable to think of ways which can help one build links to the video.
Summary: This article reveals few of the main factors which make a video more capable for search engine optimisation.
