Social networking sites like Twitter, Facebook, Google+ and others have almost changed the face of internet and communication forever. These have become almost in inseparable part of our daily lives. Since the last few years most of internet users across the globe have become quite known to the social networking. These have become so popular that a number of companies even have started developing lots of applications such as Farmville or Zyanga games that can be compatible with these social networking sites. These applications add more spices to those sites.
Though it has become quite a few days that the idea of social media and viral marketing has been combined together but still a number of people do not have an idea about the method or the technology which helps them work. A number of people till date consider social media just as an add on while working on a project. First you have to develop a marketing asset then only you can try to put this on the Facebook or other social networking sites. It often comes down to merely developing a bookmark button. Though social media offers a huge scope for spreading marketing messages to a large number of people but this approach has become quite obsolete these days due to some unknown reasons.
While designing and developing an application that runs on one and many social platforms you need to think about some different models which will be a bit different from creating the same widget which normally sends emails to other friends or bookmark their email addresses. First, all social platforms have systems of messaging of their own. If we take the example of Facebook we can find that, it offers multiple ways through which the applications are multiplied virally, such as using wall where you can write anything and share with others and sending invitations to your friends on Facebook. This method is only applicable for Facebook, other social networking sites follow their own unique ways which are different from each other.
Second, most of people join various social networking sites to communicate with the people worldwide. It is quite an obvious reason but the effect it leaves on the application development is considered to be the most significant. Most of all the users expect the application that has been developed and uploaded will work socially and have some capacity to transfer information, collaborate and compare between two users.
Farmville or the Zynga games can be considered as the best examples of such viral applications specially developed for the social networking sites and their users. Social media including these social networking sites is extremely powerful and have the ability to increase the number of seeding up to 1000. It is happening for the first time in the world that an uncountable number of people are available on any mass media with quite a little investment. There can be a lot of things which may be changed in future but till date the success of social media should be dedicated only to those persons who spend lots of their precious times to understand its functionality and built their projects accordingly with proper planning from the first day.
Summary: people are getting addicted to the social media sites day by day. Apart from citing their thoughts and opinions and communication with others a number of people are also quite addicted to lots of applications such as game sand fun that are available in the sites.