Have you heard of Pinterest yet? It, being the latest member in the family of social networking sites, has become quite popular within a short span of time. It is, mainly, a photo sharing site, where one can create different boards of their own interest and pin up photos or videos to those boards. There each pin is represented by the picture or the image attached to it. Some of the popular categories include recipes, crafts, blog posts and many more. Presently, it is considered to be one of the best ways to make your business feature in the top search engine results. It is a great way to spread awareness about your blog. However, there are some specific methods for utilizing it in terms of search engine optimisation.
Are you again wondering about what they are? Do not worry. The methods are quite simple. Once you know them, I am sure you will be able to apply them on your own. So, let’s not waste any more time and find out what those methods are:
The first step to drive traffic by using Pinterest is to include pictures or images on the posts made by you. Be it a blog or anything else; choose a relevant and striking image, which symbolizes your post. Appealing images have always caught attention of people. This, in turn, will be able to attract people, who haven’t seen your post earlier.
The second step towards driving traffic to your website is to create a good network of Pinterest users. Interacting with such users is almost same as that of interacting with the users of other networking sites like Facebook and Twitter. Thus, if you can find out and network with those users, who like your interests and share them as well, it will be beneficial for your site.
Thirdly, each and every pin separately allows the different users of this social networking site to comment. It is advisable to reply to those comments as you do in case of blog comments. Furthermore, you can visit their boards on Pinterest and comment there as well. This will help you build a rapport with the different users.
Another good step to make your website known to people is to integrate it with Pinterest. You can do so by including a dedicated button for each and every post on the site so as to integrate it directly with this social media site. Users, if they are logged into this social networking site at the moment of visiting your website, then he or she will be able to immediately add the content posted by you on his or her own pin board of this networking site. Other users, who visit the board of that user, will further increase the inflow of traffic to your website.
The last but not at all the least is to showcase the content of the website in concern. It is always good to pin some of your own posts, which you think are the best. Highlighting such contents will attract readers of the same interest.
Summary: There are some unique techniques to use Pinterest, the new social networking site, for driving traffic to your website. You can apply those techniques to see the results in terms of search engine optimisation.